By: Catherine Ruschak

Why didn’t marketers think of using a yummy cupcake to draw some consumer attention earlier? Some companies are taking social media marketing to the next level. The other day I noticed one of my friends was tagged in a picture of a cupcake. A rather delicious looking one with chocolate, white frosting and chocolate shavings on top. Anyone else hungry? Anyways, my inner Heavyweights camper clicked on the picture, and I stumbled upon one of the most interesting marketing techniques I’ve seen to date.

More® cupcakes, based in Chicago, specializes in gourmet cupcakes. On a weekly basis, the company post a picture of a specific cupcake onto the Facebook network. The first fifty people to tag themselves in that picture can go into the store the next day and get a free cupcake! Sounds great, right? Even better, most of the time they post several pictures of the treat, so hundreds of people can get the chance to get a free cupcake. Now maybe this is just because I live for chocolate, however, if these cupcakes are as good as the pictures make them seem, they are creating a loyal customer with each free treat. I know I plan on checking them out next time I’m in the city, regardless of whether or not I’m in a picture of a pastry.

Want to learn more about more®? Go to or hit up their Chicago store located at 1 E. Delaware Place.



Written by Ad Buzz

The American Advertising Federation Illinois Chapter brings to you Ad Buzz, a blog dedicated to all things advertising related, from our favorite campaigns to trends going on in the industry.

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