By Megan Hay

The release of the new Google “Internet” TV has finally arrived.  But with less hype than expected.  Has Google finally done something wrong?  Or are people just being slow to embrace the new technology?  It’s important to note that Internet TV completely throws off the metrics and sales strategies that are currently in place.  Currently, ABC, NBC, and CBS are blocking full-length episodes from being accessed via Google TV.  A recent article from Media Week claimed part of the reason for the block is due to Google’s arrogant yet naïve attitude.

Another question to ask yourself: what does this mean for Intel and Sony?  They created the chip that makes the TV work and the television itself.  Some people are left wondering if the negative buzz surrounding Google will affect them in any sort of way.  Perhaps people aren’t turned off by the product itself but by Google’s power as a brand.  While most critics were anything but sympathetic to Google, some people do stand behind Google Internet TV.  Jen Soch, of MediaVest, believes younger demographics might see the idea of Google TV as more natural.  Soch claims it all depends on how one was raised and Google TV could be all about short-form video.

Much of Gen X and Gen Y have grown up watching television while simultaneously surfing the Web.  Maybe Google just needs to work on their timing.  If technology continues to progress as rapidly as it is now, there’s no reason the younger generations won’t support this fusion of the Internet and television.  Only time will tell, but for now, some people are taking full advantage of criticizing Google.

 

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Written by Ad Buzz

The American Advertising Federation Illinois Chapter brings to you Ad Buzz, a blog dedicated to all things advertising related, from our favorite campaigns to trends going on in the industry.

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