By Zack Chan
We all know that getting a job in the advertising industry (or any other industry for that matter) after graduation is not an easy task. There are thousands of other advertising and marketing graduates competing in a recessionary job market, which has claimed 41,500 jobs in the advertising, marketing, and media industries since 2007. There are, however, things we can do to stay ahead and help us accomplish the seemingly impossible: getting that job.
Internships are highly valuable. They serve as an opportunity to learn about an agency and also put you first in line as a potential new hire. Skills and knowledge about new media can also make you highly desirable. Many in the industry are increasingly utilizing new media and skills like interactive design and building microsites can make you stand out.
Employers generally favor those who know the agency or company. This means knowing what the agency has been up to and being able to explain the strategies behind an ad campaign. Know why an advertisement was or was not successful. Research what makes the agency unique and be creative with your resume and cover letter.
But some things just don’t work out no matter how many tips or strategies you learn. Even jobs that are seemingly unrelated can lead to an advertising career later on. So keep your head up and, if not advertising, try your hand at something else!