By:  Theresa Lopez

Super Bowl Sunday marks the only day of the year where standing in front of the television during commercial break poses a semi-serious threat to your own personal safety. It’s also the only day of the year where the big dogs in advertising come not just to play, but to win over viewers nationwide.

Interestingly enough ever since the advent of the Super Bowl, advertisers have always paid a pretty penny for a :30 spot.

In 1967, NBC executives charged advertisers a jaw-dropping $37,500 for a :30 spot during Super Bowl I. Even before advertisers like the late, great Jay Chiat realized advertising during the Super Bowl’s full potential, media executives had some idea that advertising during the Super Bowl was kind of – a big deal.

(In the graph, black represents viewership (in thousands) and green represents cost of :30 spot. Information courtesy of www.adweek.com)

So what made people all across America come to love and appreciate advertising on Super Bowl Sunday?

Here’s some of the major Super Bowl Ads that transformed both the course of the Super Bowl and Advertising, forever from 1973 to 1993

1973 Super Bowl VI

Let Noxema Cream Your Face by Etsy Advertising Agency (Campbell-Mithun)

http://www.youtube.com/watch?v=ZIZ8RU7HhM4

1975 Super Bowl VIII

In a Word – McDonald’s by Needham, Harper and Steers-Chicago

http://www.youtube.com/watch?v=bCH7Mo7AjF0

Clydesdales, the Foal – Budweiser

http://www.youtube.com/watch?v=O8g-BOwIHr0

1976 Super Bowl IX

Brother Dominic – Xerox by Allen Kay @ Needham Worldwide

http://www.youtube.com/watch?v=_IgH2M02xek

1980 Super Bowl XIII

Mean Joe Greene – Coca-Cola by McCann-Erickson

http://www.youtube.com/watch?v=Lc0izCGKxP8

1982 Super Bowl XV

Hopscotch – McDonald’s

http://www.youtube.com/watch?v=3rgdBcyEiC8

1984 Super Bowl XVII

1984 – Apple Inc. by Chiat/Day

http://www.youtube.com/watch?v=OYecfV3ubP8

Where’s the Beef

http://www.youtube.com/watch?v=Zbm0EuJQkQc

1987 Super Bowl XX

The Choice of a New Generation – Pepsi by BBDO

http://www.youtube.com/watch?v=uE7ipDb_Jvc

1992 Super Bowl XXV

Cindy Crawford Celebrity Endorsement – Pepsi by BBDO

http://www.youtube.com/watch?v=B02DGmkqDDU

1993 Super Bowl XXVI

Michael Jackson v. Larry Bird Nothin’ But Net – McDonald’s by Leo Burnett

http://www.youtube.com/watch?v=_oACRt-Qp-s

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Written by Ad Buzz

The American Advertising Federation Illinois Chapter brings to you Ad Buzz, a blog dedicated to all things advertising related, from our favorite campaigns to trends going on in the industry.

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