By: Marty Malone

Just because the NFL won’t be broadcasting Super Bowl 45 in 3D this year doesn’t mean the technology section of AdBuzz won’t have a Super Bowl themed article. Au contraire, this article will outline the fundamentals of how tech savvy people will be watching the big game… (or at least the commercials.)

Before the coin toss: First, in order to watch the Super Bowl you’re going to need a TV. You have two choices here: watch the big game on your 10 year old, standard def television whose remote control is missing a few buttons, or head over to an electronics store to buy yourself a stunning 42+ inch 1080p HDTV.

Total consumer spending for the Super Bowl is expected to reach $10.1 billion this year, according to a new survey out from the Retail Advertising and Marketing Association. Among the many outlets trying to win consumers’ money, Best Buy is hoping to take a big slice with their HDTV sales that have been heavily advertised in the past few weeks with Superbowl themed ads.

During the game: Now that you have the new TV that’ll be the envy of all your neighbors, what are you, the tech savvy Super Bowl viewer, going to do next? You’re going to watch the game, of course.

Not only watch it, but share it, too. The tech savvy viewer will be on his or her smart phone tweeting about the game (using the official NFL #SB45 hashtag, of course) and giving reviews of every commercial on Facebook.

There’s also plenty of Super Bowl related apps to download to your smart phone or iPad. Here are a few of the best ones:

  • ADBOWL This free app links to YouTube videos of all of the Super Bowl’s commercials, and then allows you to rate them on a five-star scale. ADBOWL later posts the top ten commercials on their website. True advertising enthusiasts (hopefully everyone in AAF) can check out their past results dating back to 2002.
  • Game Center 2010, the official iPhone/iPod Touch app of the NFL will cost you $1.99. For those two bucks, though, you’ll get all the up-to-date stats at your fingertips during the big game, plus features such as audio highlights and play-by-play reports.
  • Finally, iPad users can get the free Super Bowl XLV Official NFL Game Program, an app that chronicles the 2010 season for both Pittsburgh and Green Bay, and provides some Super Bowl history on top of that.

After the game: So, you just lost $100 (and hopefully no more) on the game because your team lost. What now?

Simple – plug in that HDMI cord from your Xbox 360 into your brand new HDTV and replay the game in Madden NFL 2011 over and over and over until you forget about the fact that you just gambled away your entire month’s grocery bill.


Written by Ad Buzz

The American Advertising Federation Illinois Chapter brings to you Ad Buzz, a blog dedicated to all things advertising related, from our favorite campaigns to trends going on in the industry.

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