By: Kyle Blaze

For those who love and appreciate great advertising, Super Bowl Sunday can be a holiday in and of itself.  This is the day when companies and ad agencies pull out all the stops, both in terms of money and creativity.  This year was no different as Hollywood assisted in that creativity. Super Bowl Sunday featured no less than twelve easily recognizable celebrities as well as some other less popular celebrities.  Almost nothing helps brand recognition more than associating a well-known face with it, but how good of an investment these celebrities were on Super Bowl Sunday remains to be seen.

It is still far too early to know how effective these ads were or even their likeability, but let’s take a look at some surprising factors within these commercials.  It was fairly easy to guess that Danica Patrick and Jillian Michaels would be staring in a spot this year, but threw most people for a loop with they introduced their new girl – icon Joan Rivers.  Best Buy wins the award for oddest pairing with rock legend Ozzy Osbourne and teen sensation Justin Bieber. While neither of them were new to the endorsement game, this was the first time they have appeared together.  Snickers continued its tradition of having surprising past stars, and this year was no different as their ad featured actor/comedian Jerry Lewis and former sitcom star Roseanne Barr.  Rapper Eminem also appeared in two ads this year, one of which featured the recording artist as a clay-mation figure.  This appearance is a bit shocking given his resistance to do past endorsements.

Some of the other notable star sightings include P. Diddy, Kim Kardashian, Adrian Brody, and Faith Hill.  Put all of these together and it gives you a very star-studded, three and a half hours of advertisements.  While some of these commercials were entertaining, was it wise for these companies to rely on celebrity status while investing millions of dollars in a 30 second window?


Written by Ad Buzz

The American Advertising Federation Illinois Chapter brings to you Ad Buzz, a blog dedicated to all things advertising related, from our favorite campaigns to trends going on in the industry.

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