By: Christie Ewing
The advertising industry never slows down! Agencies are constantly winning and losing accounts, as brands are constantly dropping, looking for, and hiring new agencies! Here are some recent updates:
DraftFCB Named Agency of Record for Petco Creative
Pet-specialty retailer Petco announced last week that DraftFCB Orange County would replace M&C Saatchi as the brand’s new agency of record. The title was given without a review, and it was based on project work that DraftFCB has done for Petco since mid 2010. As a result of the account win, DraftFCB will take over creative strategy and development of in-store, digital, and design work for specific campaigns. Elisabeth Charles, chief marketing officer for Petco stated, “As a marketing partner, DraftFCB Orange County understands our business and brings a fresh 360-degree point of view and creativity to marketing our brand. We’ve been happy with their work so far and we look forward to building on an already successful relationship.” The first DraftFCB work for the brand is expected to launch in early March.
Stolichnaya Drops Ogilvy
After two years, WPP’s Ogilvy and Russian vodka brand Stolichnaya have decided to part ways. Stolichnaya will be putting its creative account up for review, in which Ogilvy has opted not to participate. The brand is extremely grateful for Ogilvy’s work, but intends to spread its ad approach across multiple media platforms. The agency’s “Would You Have a Drink With You” campaign will continue to run throughout 2011.
Barnes & Noble Turns to Mullen for Brand Refresh
Major book retailer Barnes & Noble is looking to redesign its brand, and has chosen Interpublic’s Mullen to do the job. The brand has invested an estimated $40 million in the effort, of which the bulk will be devoted to marketing the Nook—Barnes & Noble’s brand of e-reader. A new look for stores is also in the works. Boston-based Mullen was named creative and media agency of record after a speedy review involving McGarryBowen and DraftFCB.