By: Catie Ruschak

One of the most difficult things to do is admit when you’ve made a mistake. Even more difficult is rectifying it. As we draw closer to the professional world, it must be recognized that a simple “I’m sorry” won’t cut it like it did in our youth.

So how do you fix mistakes? Depending on the gravity of the situation and the irreversibility of the error, it’s important to learn how to deal with situations on an individual basis. In the industry there are so many ways to make mistakes – a statistical error could cost the client millions, letting an e-mail go unanswered could cost your firm a client. These, unfortunately, are mistakes that can’t really be fixed. Once the damage is done, you pick up your chin and try to get past it.

But then there are the mistakes that can be rectified, given the right amount of care and thought – ironically, the absence of care and thought is what most often causes such mistakes in the first place. Dealing with them is different in each case.

This writer recently made an error in judgment and execution; my last article for AdBuzz gave advice on how to write cover letters when seeking a job in the Advertising industry. What I forgot to mention was the advice that inspired the article was given to me by someone else.

Brittany Herdman, senior in Advertising, graciously offered to help me out when applying for summer Internships. Between frantic e-mails over winter break, she helped me revise a cover letter which ultimately landed me an interview. It was the advice she gave about cover letters – tell a story about yourself – which stuck in my mind. It was this advice I later shared with our AdBuzz readers.

Between midterms, semester projects, and plain failure to take the time to remember, it slipped my mind to credit Brittany for her words. So in the spirit of rectifying mistakes, I would like to apologize to my mentor and give her the credit she deserves.


Written by Ad Buzz

The American Advertising Federation Illinois Chapter brings to you Ad Buzz, a blog dedicated to all things advertising related, from our favorite campaigns to trends going on in the industry.

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