By: Theresa Lopez

When I went to write this article, I contemplated talking about Britney Spears’ latest music video Hold it Against Me, where she made half million dollars from product placement alone.

However this morning, I woke up to a devastating headline in the Chicago Tribune, “Huge Quake, Tsunami Kill 1,000 in Japan; World Offers Help.”

According to the U.S. Geological Survey, the earthquake registered at a magnitude of 8.9, making it the biggest earthquake to hit the country, and one of the biggest ever recorded in the world. Japan earthquake triggers tsunami.

As a college student, I know that during the climax of midterm season, breaking news, or even news in general is somewhat out of reach, which is why I have decided to dedicate this week’s article to analyzing what kind of help the world offered (and possibly continues to offer) to Haiti, in terms of campaign efforts.

In 2010, within hours of the earthquake in Haiti, the American Red Cross set up a powerful campaign where Americans were asked to pledge a few dollars towards disaster relief via their mobile phones by texting HAITI to 90999 or Yele to 501501. In just a few days, the American Red Cross raised over 10 million dollars at a rate of 100,000 dollars an hour. This campaign served as the single largest mobile donation campaign ever.

Other donation efforts included We Are the World 25, the 2010 celebrity remake of the 1985 song written by Michael Jackson and Lionel Richie, and the shirts everyone wore last semester to show their support for Haiti.

What will the world offer Japan?


Written by Ad Buzz

The American Advertising Federation Illinois Chapter brings to you Ad Buzz, a blog dedicated to all things advertising related, from our favorite campaigns to trends going on in the industry.

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