By: Erik Latkow

As we all have been looking forward to spring break and even summer vacation — Freshmen, Sophomores, and Juniors can’t relax too much, as they still have to make plans for next semester. Whether the career you want to pursue in advertising is account management, creative, research, planning, or something else altogether, taking specific classes to tailor your education can support your specific career goals.

For example, if your goal is to work in account management or on the client side of advertising, then you probably want to take a few business classes such as BADM 320, or BADM 323, two core marketing classes offered in the business school. Gaining knowledge about business and marketing practices can help you discuss such topics during interviews.

If you are aspiring to work in a creative department at an agency, taking art and design courses can help build your portfolio.  However, these classes are often difficult to register for.  Taking the time to speak with student services is worth the effort, especially because they may be able to guide you in the right direction, getting you in to these high-demand courses.

For each class you take in you should be thinking about how it can help you in an interview.  Whether it’s a gen-ed or a class you’ve heard is an “easy A” to help boost your GPA, think about how you can frame that decision to make you a more well rounded individual and potential employee. When college is over you won’t be able to go back in time and enroll in or retake an advertising elective that you wish you had taken. So when picking classes for fall, think about what curriculum will help expand your knowledge and strengthen you as a job candidate, not just about what classes are going to be easy.


Written by Ad Buzz

The American Advertising Federation Illinois Chapter brings to you Ad Buzz, a blog dedicated to all things advertising related, from our favorite campaigns to trends going on in the industry.

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