By: Zack Chan

Brad Karsh is undoubtedly one of the best and most experienced sources for job-hunting tips.  Once in charge hiring at Leo Burnett, Karsh later founded JobBound, a company dedicated to helping people during the job search.  He has been featured on CNN, CNBC, and The Dr. Phil Show – and recently the man himself made an appearance at Foellinger Auditorium offering job-hunting advice and tips for building resumes.

Karsh shared tips that many students have probably heard somewhere else, such as limiting resumes to one page and using legible font size.  More importantly for students preparing to graduate soon, he provided some useful pointers not always obvious to recent grads just entering the job market.

Here are some of the more interesting points he brought up:

  • It’s acceptable to have a job listed on a resume without a job description.  For example, if you worked as a waiter/waitress at a restaurant, it’s unnecessary to let the employer know that you took orders and served food.  They know what a waiter/waitress does.
  • When writing job descriptions, include your accomplishments instead of a list of duties.  Guaranteed, there are other job candidates with a similar role in a similar organization or group.  Include numbers.  For example, if you were the president of a sorority, you can say you increased community service by 50%.  The numbers bring the resume to life.
  • You can let a little personality show through on your resume.  List two or three hobbies on the resume just to let a potential employer know a bit about who you are.  Make sure these hobbies are appropriate for the position (“getting wasted” won’t make a very good impression on the employer).
  • Facebook is important.  Though you would think it’s possible to keep your private life and you career separate, it’s getting more common these days for employers to look you up on Facebook or to request that you show them your page.  Profile pictures should be ones that are appropriate.  It’s not a crime to have a profile picture of you having a few drinks but don’t make it seem as if indecent behavior consumes your life.

For more information on presentations, workshops, career videos.  Go to


Written by Ad Buzz

The American Advertising Federation Illinois Chapter brings to you Ad Buzz, a blog dedicated to all things advertising related, from our favorite campaigns to trends going on in the industry.

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