By: Eunice Lee

How can you become connected to the other half a billion users on Facebook? How can you become more engaged? Become a marketer of your very own Facebook. With these simple tips, you’ll have a “fan page” in no time.

Tip #1: Make yourself BIG on FB.

Take advantage of the profile picture. Since Facebook doesn’t allow you to use HTML codes to personalize your layouts like MySpace does, people will be more likely to pay attention to the visual aspect of your company’s Facebook if you have a larger profile picture. Your picture will be remembered because it was big and you’ll stand out from the rest. Bottom line: The bigger, the better.

Tip #2: Keep updating.

It’s called “update” for a reason. Update your fans with everything that’s up todate with your business/company that you would want to make public.

If they’re interested in your company, they probably would want to know about the latest trends and the “this just in’s”.

Tip #3: Get them involved.

Facebook is the perfect marketplace to showcase your company. Why not get your fans to do some of the marketing for you? Give them a chance to compete with one another by competing in whoever can design the best Pepsi can, or whoever can get the most “likes” on your company/product. In seconds, you’ll have thousands of “likes” on your page.

Tip #4: Get creative.

Facebook now has a “Create Custom Page” tabs where businesses can design their own welcome page. It also includes presentations, a live RSS feed, videos and more. It doesn’t take a professional graphic designer to make a Facebook page look appealing; it’s all about how you’re going to get your fan’s attention from their first glance at the welcome page, and keeping it until the very end of their Facebook stalking hour.

 Tip #5: Show off.

Pictures and videos are another great way to advertise your company. People tend to see visuals on a website first. People might also be interested in what happens behind the scenes of a photo shoot, or what an artist does during their tour. Moreover, the first thing most Facebook users check are photo updates. Descriptions can only go so far…after all, a picture does speak a thousand words.


Written by Ad Buzz

The American Advertising Federation Illinois Chapter brings to you Ad Buzz, a blog dedicated to all things advertising related, from our favorite campaigns to trends going on in the industry.

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