By Eunice Lee

Black Friday might be over, but that doesn’t mean all the shopping is done. Holiday shopping is right around the corner! With all the holiday deals and specials, here are a couple tips on how you can save the most money by spotting which holiday marketing campaigns to avoid.

1.     Not being unique enough

It’s a given that almost every store will have an “Up to 50% off” special or a “BOGO Free” deal. Make your campaign special by stressing the uniqueness of what you have to offer your customers. What makes your products, or in this case holiday specials, more exciting than any other? By showcasing your exclusive products, services, or offerings, you’ll without a doubt attract your competitor’s most loyal customers.

2.     A lack of creativity

When the word “advertisement” comes to mind, most people might think of flashy and creative visuals. A lack of creativity can backfire on your advertisement for ignoring what might be most appealing to your consumers.

3.     Forgetting about Chanukah and Kwanzaa

As a marketer in the first place, it’s essential to know that you are marketing to all kinds of people with different religious backgrounds. Remember that even though the majority of people may be celebrating Christmas, there are still other holidays being celebrated. Be aware about this issue when you’re working on your holiday marketing campaign.

 

4.     Failing to attract both new and old customers

The vast majority of your marketing business comes from previous customers and only a portion of it is from new customers. “Failing to resell to your current customer base could have a detrimental effect on your profits.”

 

Sources:

http://blog.hubspot.com/blog/tabid/6307/bid/27957/4-Holiday-Marketing-Mistakes-to-Avoid.aspx?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+HubSpot+%28HubSpot%29

http://www.sitepoint.com/worst-adwords-campaign-mistakes/

http://marketing.about.com/od/advertising/tp/marketmistakes.htm

 

Advertisements

Written by Ad Buzz

The American Advertising Federation Illinois Chapter brings to you Ad Buzz, a blog dedicated to all things advertising related, from our favorite campaigns to trends going on in the industry.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s