By Rachel Holmes

As February 5, 2012 quickly approaches, preparation for Super Bowl XLVI is in full force. Amid the hustle and bustle of double days and press conferences, the New England Patriots and New York Giants are ready to go head-to-head.

Between the skyrocketing sales of greasy game grub and Super Bowl apparel, game fans are getting pumped and busting out their foam fingers.

However, amidst all the hype, there is something else getting ready for the big day that people everywhere seem to be talking about.

The ads.

That’s right. Next weekend marks the holiday of all holidays for Advertisers.

It is the one day of the year in which both the audience and advertisers get what they want. Fans get entertaining, innovative and over the top advertisements that can be funny, quirky, or even tear jerky, and advertisers get millions of eyes to watch every second of them.

While many fans will debate over which team is going to take the cake and that shiny trophy at the end of the game, more and more people are talking about what the ads are going to look like this year.

In fact, companies have leaked which ads will air at different points of the game, including commercial sneak peeks.

Some mega-brands that locked a spot in the line up include, Coca-Cola, Budweiser, Century 21, Hyundai, Sketchers, Kia, Honda, and Disney.

Despite it being the most wonderful time of the year for Advertisers, the 30-second television spots are going for around 3.5 million dollars each. Having only 30 seconds to work with is a challenge, but the Super Bowl ads can testify that Advertising can truly be an art form.

An Advertiser’s dream? Have the audience talking about an ad for weeks after it has aired.


That shouldn’t be hard now that Facebook has come out with a new app. It will allow fans to vote on advertisements right after the kick off, and it will end at 5:00 p.m. on Tuesday following the game. The results will be run on USA Today and the Facebook website.

What ad will be the new Toyota, “The Force?” You can now decide.

Tune in to NBC on Sunday with you and 110 million of your closet friends.

Well, since only 18 million watch NFL games in a regular season, the question stands: How many people are really watching the Super Bowl for the game and how many people are secretly watching it for the ads?






Written by Ad Buzz

The American Advertising Federation Illinois Chapter brings to you Ad Buzz, a blog dedicated to all things advertising related, from our favorite campaigns to trends going on in the industry.

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