by: Tom Yadron

Hiring looks to be on the rise in the ad industry in 2012. Still, there are things you can do to ensure you stand out.

Don’t worry, it’s a competitive business and there are many other people in the same situation. You go to a great school for advertising but there are still things you can and should do on your own time to make sure you’re ahead of the curve. 

Celeste Gudas, CEO and founder of the talent recruiting firm 24 Seven, gives reason to believe that the future looks good for 2012 graduates and students currently working towards earning their advertising/marketing degrees. According to Gudas, “large agencies that kept staff lean in 2011 are looking to add talent” and “small and midsize agencies, especially those that have won new business are staffing up.”

In a blog post on, Gudas gives 4 tips for those looking to stand out amongst job candidates in the industry.

First is marketing “Brand You.” Like you’ve heard time and time again in AAF meetings and emails, networking in this industry is HUGE. Hate it or love it, talking to anyone and everyone in advertising really can help your career go a long way. Gudas also emphasizes the importance of being digitally active. This means being active on Twitter, a blog, or another form of online networking. No matter what you decide to post about, showing passion and involvement about something online can make you stick out from other job seekers.

Second, Gudas says that you should have more than one resume. Every time you apply to a job, you are marketing yourself to the employer. It is important to have a focused, targeted message in your resume based on the job you are applying for. Turning in a “one-size-fits-all” resume will be detrimental to you.

Third, Gudas talks about the good that can come from working freelance. While this may seem scary to someone just graduating college, Gudas says this can be a great way to build networks, acquire new skills, and even set yourself up for being hired full-time by the firm.

Gudas’ final piece of advice is to go to school. As students already enrolled in advertising at U of I, we have a leg up here. But learning cannot stop in the classroom. As you learn about foundations and applications of advertising and marketing, it is also important to always stay up-to-date with the next big thing. Always being ahead of the curve and knowing how to apply what you have learned in the classroom to constantly evolving media landscapes will make you invaluable.

For more resume and career advice check out conversations with people in the industry at or the article featured in this blog at


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Written by Ad Buzz

The American Advertising Federation Illinois Chapter brings to you Ad Buzz, a blog dedicated to all things advertising related, from our favorite campaigns to trends going on in the industry.

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