by: Gina Cetrone
Let’s be honest. How many of you have gone to IKEA for just the sole purpose of imagining you live there? Come on. I know you reenacted that scene from 500 Days of Summer when Zooey Deschanel and Joseph Gordon Levitt play house in IKEA – pretending to cook dinner in the kitchen, roll around on the beds, and spot a Chinese family in their bathroom. No? Just me? Well regardless, IKEA is one of the greatest places in the world, mostly because of their selections of colorful bedspreads, futuristic furniture, lamps, kitchen sinks – you name it.
Not only is going into the store breath-taking, but check this out. What if you could shop online from a simple banner ad? Well, IKEA’s done it. The Swedish innovators actually just created a banner ad called “The Smallest IKEA Store in the World”. It features about 3,000 of their products right there on the ad. The clever reasoning behind it is to save space, just as the products do for you in your own home. When you move your mouse around the banner, the products enlarge. By clicking the product, it will take bring you to the page where you can order the product (Ad Week).
IKEA is literally making the most of their space, not only with their products, but with their media choice. Their belief that “no matter how cramped your space, there’s always a solution” could branch much further than they anticipated. This type of banner ad could open up doors for other department stores in the future, making shopping more convenient and efficient. By IKEA’s use of concise banner ads, I predict that the ad industry will increase its use of online shopping directly through the ads. This, in turn, will take a toll on the way people shop. Now it will be more convenient than ever to have buying power right at your finger tips. I know it’ll change the way I shop. Now I can watch 500 Days of Summer IKEA scene while I’m perusing the 2,800 items on this lovely banner ad without setting foot inside the store.