By: Clara Lagattuta

While The Pitch has some aspects that definitely spice it up, like the seven day time limit and the personal tensions that come into play, it represents the industry in a very accurate lighting. It has used a wide array of agencies, ranging from full service advertising agencies, like WDCW, to integrated communications agencies, like Conversation, throughout the season.

Although I would suggest watching this show for personal pleasure, it does offer great insight for the agency being covered. If this tool is used wisely, it could provide the agencies core values, styles and tone, to educate a potential applicant, before he or she has filled out an application. The Pitch could also potentially save you from applying to an agency that you may learn is far from your personal style.

I am sorry to say that you will have to wait a few months for the next episode to come out, but the previous season is available on AMC and Advertising is hot and we have the shows to prove it. Following the epic performance of Mad Men this past April, another show decided to get in on the advertising glory. The Pitch films, real, top creative agencies going through the challenging, yet exhilarating, process of pitching a new account. Don’t you worry, this show may not have Don Draper, but it still has its drama.

Every episode focuses on two separate agencies competing for one account. While the average viewer watches the drama between the two agencies and admires the idea of working in a creative field, an addy sees much more. Each week provides a clear step by step process on how a particular agency performs their creative process. For people in the industry, it offers new ideas, and provides the ability to compare personal strategies to ones at leading agencies. The show reaffirms something we already knew, no two agencies are alike, and more importantly, no two agencies are going to come up with the same idea.

iTunes. This fast pace show really captures the struggles of working in a creative field, and the indescribable feeling of your idea being chosen. The Pitch gets the industry, and it’s time you get in on the action!



Written by Ad Buzz

The American Advertising Federation Illinois Chapter brings to you Ad Buzz, a blog dedicated to all things advertising related, from our favorite campaigns to trends going on in the industry.

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