By: Sarah Adell
I cannot believe that in less than a year I am going to be working in an industry that makes women feel like they have to look like a slut while eating a cheeseburger and the only way a girl can be beautiful is if she is emaciated and has an eating disorder.
Yes, sex and beauty may sell, but not at the expense of making women legitimately depressed and have no self-esteem. I cannot believe that women need to be photo shopped at all. What does this say about our society? Women are only beautiful if we look nothing like we actually are. That’s not shallow at all…
Girls have to be wearing minimal clothing and have huge boobs to promote a product. In most clothing brands advertisements, the models aren’t even wearing clothing. But, that’s not how you women present yourself in real life (at least I hope).
In my classes, I have watched the documentaries Killing Us Softly Four and Miss Representation, which critique the way our society harshly portrays body image and the negative outcomes because of it.
Most of us were raised with morals, that we are supposed to save ourselves for marriage and that your personality is what matters. If our advertisements show a young woman deep-throating a popsicle, naturally girls are going to think that this is how they are supposed to act. As long as they are being an object and are half naked all of the time, they are normal.
I hate today’s advertising. It does not have a fair representation of black females or homosexuality either. It shows extremely skinny, white women, when actually the average size of a female is a size 12. It is a complete distortion of reality and it makes girls feel hopeless that they can’t look or act like the women in advertisements.
I don’t know about you, but this is not something I stand for or want to be a part of. It actually really offends me. That is why I am an Advertising major, because I want to change body image in the media. As if the industry isn’t unethical enough by making people feel like they have to buy things they do not need to feel good about themselves, we’re going to have to tell people that they need to look a certain way to be normal too?
Hopefully, as future advertisers, you are well aware of the psychological affects that your advertisements will have on consumers. I hope that we can change the perception of beauty by showing people reality. We should not be promoting an unachievable fantasy lifestyle; we should be promoting the truth!