By: Shayne Santi

George Lucas, the legendary former chief executive of LucasFilm and creator of Star Wars, has thrown in the towel for a handsome sum of cash, selling LucasFilm and all affiliated property to Disney. The public is about to see vast changes in the ever-famous Star Wars franchise.

The multimedia giant Disney stands head and shoulders over every other media corporation in the world. In terms of revenue, Disney makes the competitive field seem almost futile. Not so surprisingly, the massive conglomerate just hit a growth spurt. On October 30th of this year, Disney acquired LucasFilm for the sum of 4 billion dollars. Truth is, the brains behind Disney capitalized enormously with a chump-change purchase. Disney probably isn’t too concerned, considering the company’s annual revenue is in the ballpark of $35,000,000,000. Not to mention, Disney is by no means negligent.

The LucasFilm purchase is a winning investment. I’m not a doctor, but it’s probably only a matter of time before we start seeing a million advertisements about Star Wars. In fact, there is already released information confirming a production of a fourth Star Wars movie. In a variety of platforms, characters like Darth Vader, Luke Skywalker, and Yoda will be making a big comeback. For example, the new villains in the next Kingdom Hearts videogame may very well be Darth Vader or Jabba the Hutt. In relation, it probably wouldn’t be too farfetched if we start seeing new daytime cartoons on Disney-owned Cartoon Network featuring other popular Star Wars characters.

As a conglomerate, Disney is, among other things, known best for Disney World and Disney Land. Back in 2009, Marvel Comics sold their company to Disney for 4.26 billion dollars. Soon after said deal, Universal Studios and other Disney parks developed Marvel themed rollercoasters featuring popular characters like Spiderman and the Incredible Hulk. It is only a matter of time before the next “cool” thing at Disney World is a Star Wars theme park. Aforementioned implications don’t breach the surface in terms of how influential this investment will turn out to be. The LucasFilm deal insures that George himself will continue to make millions for years to come.




Written by Ad Buzz

The American Advertising Federation Illinois Chapter brings to you Ad Buzz, a blog dedicated to all things advertising related, from our favorite campaigns to trends going on in the industry.

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