By: Shayne Santi

For all you fast food lovers out there, here’s something to sink your teeth into: Taco Bell recently announced the widely popular food chain has sold over 200 million Doritos Locos Tacos. According to the Huffington Post, the Doritos/Taco Bell tag team is officially the most popular product launched by the food chain. Flip through the channels of your television, and you’re bound to see a commercial advertising the up-and-coming product. Having tried one myself, the taco spin-off is indeed delicious. For those unfamiliar with the product, the Doritos Locos Taco is a Dorito-flavored taco shell filled with lettuce, tomato, sour cream, and Taco Bell’s all too well known ground beef. Interestingly enough, this is some of the seldom positive media coverage the Mexican based food chain has received. Over the course of the past few years, Taco Bell has received a remarkable amount of criticism and less than favorable media coverage, due to the questionable quality of their ground beef.  In fact, a 2011 lawsuit claimed that Taco Bell’s ground beef should legally be called “taco meat filling.” Essentially, the perpetrators of the lawsuit argued that there simply isn’t enough actual meat in Taco Bell’s ground beef for it to legally be called “ground beef” in the first place. The lawsuit has since been dropped, but undoubtedly led the media to scrutinize the issue. Lawsuit or not, Taco Bell can certainly look on the bright side as they continue to serve over 35 million customers every week, according to Aol news. With the growing success of the Doritos Locos Taco, Taco Bell isn’t going to let a pending lawsuit stand in the way of the company’s ever growing success.

Sources:

http://www.youtube.com/watch?v=DDvaqEQStCY

http://www.huffingtonpost.com/2012/08/29/doritos-locos-taco-bell_n_1839014.html

http://www.aolnews.com/2011/01/25/taco-bell-meat-not-really-ground-beef-americans-dont-seem-to-c/

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Written by Ad Buzz

The American Advertising Federation Illinois Chapter brings to you Ad Buzz, a blog dedicated to all things advertising related, from our favorite campaigns to trends going on in the industry.

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