By: Shayne Santi

In a world driven by media, which media outlets really reign supreme? The head-honchos of the industry are responsible for delivering both digital and print media to the masses. Undoubtedly, major outlets like Tumblr or Reddit contribute to a vast percentage of all media deliverance. What you probably didn’t know is that these digital media giants don’t hold a candle to the Top 3 worldwide outlets in terms of revenue, registered users, and popularity. So, which media outlets rank in the Top 3 worldwide?

Coming in at Number 3, the New York Times is the leading publication that Top 3 in years past. In 2005, NYT attempted to launch a digital paywall, a system that prevents Internet users from accessing certain webpage content without a paid subscription. The attempt, without question, was a complete failure. These days it’s a different story. The newspaper has over 325,000 digital subscribers to add to their immense print-subscription audience.

Taking the silver medal is Red Bull Media House, a consumer production company that has embraced media like no other. The popular Australian energy drink decided to transform its business into a media content production company back in 2007 and has created content seen all over the world. RBMH produces everything from action sports DVDs to online productions that bolster anything Red Bull or action-sports related. The media giant company is valued at a cool $800 million.

To little surprise, the granddaddy media outlet of them all as of 2012 is Twitter. It is impossible to talk about media without mentioning Twitter. The blogging service caters to over 200 million registered users and was valued at a whopping $8 billion. The transformation Twitter has undergone in the past few years is nothing short of prodigious. Five or six years ago, advertisers, marketers, and the media could go without Twitter. Today it is impossible as hundreds of large media companies partner with Twitter in numerous fields. Twitter has become a powerful political tool as well as a personal view into the lives of celebrities and all sorts of media icons. Compare it how you will to Facebook, Twitter is undoubtedly the biggest and baddest media outlet on the planet.




Written by Ad Buzz

The American Advertising Federation Illinois Chapter brings to you Ad Buzz, a blog dedicated to all things advertising related, from our favorite campaigns to trends going on in the industry.

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