By Shayne Santi

Welcome to the world of holiday advertisements. Hate em’ or love em’, they aren’t going anywhere. The hokey commercials and jingles we constantly see on TV and hear on the radio convey all things merry and good. Ironically, people like me feel the urge to strangle someone after witnessing such adverts. Why such harsh feelings? Let the holiday rant begin.

First and foremost, can anyone remember the last time we actually saw a white Christmas? Thanks to the false hope instilled by commercials like this, the white Christmas idea is unlikely. Sadly, us Illinois folk probably won’t see a white Christmas nor will our world be rocked upside down come December 25.  In fact, weather stats from the past decade show that we’ve seen less snow than ever, especially around that special time of year. Thank you, global warming.

Sorry to sound so pessimistic, but what if not all of us feel like being all happy and jolly around Christmas time? Anyone would be hard-pressed to find a holiday advertisement where the people pictured don’t seem especially happy and joyous. Personally, I always thought the holiday advertisements we see on television clarify that the holidays are a time for those of us whose lives are not picture-perfect to be reminded that everybody else is happy and content. Sometimes I understand where Scrooge is coming from.

While on the subject, did you know that over half a million elderly people will spend Christmas alone this year? Also, those who come from separated families know just what a pain in the ass holidays can be as they can expect yet another year of dividing time between relatives, which often makes for a very expensive and not-so-fuel-efficient holiday season. Not to mention, thousands of families across the U.S. will face the sad reality of not being able to spend the holidays with loved ones serving overseas in the military. It is these realities of life that don’t go hand in hand with holiday advertisements. The holiday cheer these commercials cram down our throats sometimes doesn’t make for a genuinely happy or realistic Christmas. For the rest of us who will be getting coal in our stockings come December 25, I’m sure you understand my holiday agony.






Written by Ad Buzz

The American Advertising Federation Illinois Chapter brings to you Ad Buzz, a blog dedicated to all things advertising related, from our favorite campaigns to trends going on in the industry.

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