By: Alyssa DiJoseph

It’s the most wonderful time of the year…or so we thought. Just when December arrived and everyone was getting ready to get into the Christmas spirit, a gruesome beast bared its teeth: finals week. While finals week is considered the seventh circle of Hell for most of us, local businesses (particularly restaurants and bars) feel differently. For them, finals week provides a group of stressed out students who probably don’t have the time or desire to cook for themselves. In essence, it creates a new breed of consumer, desperate for any relief from the monotony of staring at that Econ textbook.

EatCU is the number one culprit. During finals week, they direct market to anyone with an EatCU account by sending out emails advertising their “Study Buddy Deals.” These are special limited time prices on food from various restaurants in the area, and are exclusively for students during finals week. This is one example from last semester:

Screen Shot 2012-12-09 at 10.12.58 PM

The bars also often advertise lower drink and meal prices during finals week. So for those students who feel like heading to the bars to blow off some steam after that awful final exam they might have possibly bombed, there are deals for them too.

Overall, finals week is a time when local advertising is all around you. Take part in some of the festivities; don’t forget to take break, and try not to drown in your studying. Good luck to everyone!

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Written by Ad Buzz

The American Advertising Federation Illinois Chapter brings to you Ad Buzz, a blog dedicated to all things advertising related, from our favorite campaigns to trends going on in the industry.

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