By: Christina Park 


Now that we’ve all chosen our top 5 best & worst Super Bowl ads, it’s time to take a look at Wieden+Kennedy’s exclusive Old Spice spots, which only aired in Juneau, Alaska. Who are these new mysterious men?


“There was something about him. Something that set him apart from the others. He was different somehow.” In the first spot, a man comes in sporting a sleek, black tux with snarling wolves riding on his shoulders. The second spot features a different man, sporting a white tux, playing a high-stakes poker game invaded by screeching hawks. Both men become irresistible. The wolves and hawks look a bit believable, but also completely ridiculous.


These ads debuted Old Spice’s new Wolfthorn and Hawkridge scents. If you want to crash parties with wolves riding on your shoulders, entice all of the ladies, and win high-stakes poker games with the help of your hawk-eyed friends—look no further.


Men, become irresistible.




Written by Ad Buzz

The American Advertising Federation Illinois Chapter brings to you Ad Buzz, a blog dedicated to all things advertising related, from our favorite campaigns to trends going on in the industry.

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