By: Christina Park

Every year, countless ads about buying flowers, chocolates, or heart-shaped balloons for our loved ones are thrown at us. But this Valentine’s Day, Ikea Australia came up with the clever idea of offering a free (yes, free) crib for babies born 9 months from Valentine’s Day. The catch is that there is a limit of one cot per baby (Sorry, twinsies), “proof of birth must be provided” and ironically, that “deliver is not included”. That’s for you, Mom.

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Written by Ad Buzz

The American Advertising Federation Illinois Chapter brings to you Ad Buzz, a blog dedicated to all things advertising related, from our favorite campaigns to trends going on in the industry.

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