By: Alyssa DiJoseph
It’s no secret that Valentine’s Day is a Hallmark holiday, but what about the other businesses that benefit from Valentine’s Day promotions? Every year, it would seem that the top culprits are candy, flowers, and jewelry. However, a few other businesses have been playing the Valentine’s card this year. Let’s take a look at all of them, from the obvious to just plain “huh?”
Floral brands make 40% of their dollar volume on Valentine’s Day. No surprise here. This year, 1-800-Flowers.com is spending their advertising money on going mobile. According to an article on AdWeek.com, the company has been, “running mobile versions of Sponsored Stories and Facebook Offers, as well as mobile app install ads,” for the past two weeks. Considering recent consumer trends, the service is attempting to cross over into the ever growing mobile audience. Smart move, 1-800-Flowers.
2. Grocery Stores
Whole Foods has been taking advantage of the holiday by partnering with beer expert @TheBeerWench on Twitter. The food store chain promoted purchasing chocolate beer for guys on Valentine’s Day by offering a live chat where viewers could ask questions in real-time to Whole Foods, the craft beer fanatic, and various brewers on February 7. You were also able to enter contests and score more V-Day deals on Whole Foods’ website.
3. Sites like AshleyMadison.com
For those of you who haven’t heard of Ashley Madison, let me explain. Ashley Madison is a website that allows married men and women to have affairs with other married men and women. I guess you could call it the adulterous version of Match.com. Well, according to Noel Biderman, founder and CEO of the site, “The day after Valentine’s Day is one of our biggest days of the year.” Bet you didn’t see that one coming.