By: Lauren Golden

 

Have you ever noticed that advertising on Facebook is creepily related to your interests?  Well, Facebook has more than 200 ways of tracking its users.  The “Like” button has become the most frequently used trigger for personalized ads.  Facebook is allowed to do this because they state this in their terms of service, which users must consent to when creating a profile.  Many people are surprised to find out that Facebook can track your online browsing even when you are logged off.

Amazon is just one of many companies that pay Facebook to produce ads when users click Like or reference their brand or products.  Even if the Like button isn’t clicked, Facebook still knows that you have looked at that specific webpage and shown interest.

Screen Shot 2013-02-25 at 12.57.03 PM

There are hundreds of websites that track your activity across the web.  In order to combat this, programs such as DoNotTrackMe are available for free downloading.  Once installed, DoNotTrackMe displays a button on your browser toolbar that indicates how many, and which trackers were blocked.

 

 

Sources: http://www.nytimes.com/2012/06/01/technology/so-much-for-sharing-his-like.html?pagewanted=all

http://bits.blogs.nytimes.com/2013/02/04/facebook-to-tell-users-they-are-being-tracked/?src=xps

http://www.businessinsider.com/heres-how-to-stop-facebook-from-tracking-you-2012-9?op=1

http://www.digitaltrends.com/web/do-not-track-plus-vs-ghostery/

 

 

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Written by Ad Buzz

The American Advertising Federation Illinois Chapter brings to you Ad Buzz, a blog dedicated to all things advertising related, from our favorite campaigns to trends going on in the industry.

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