By: Madeline Rose

Pressure is on for the media industry in the fallout from the Sandy Hook massacre and other tragic shootings, as they are under renewed scrutiny for violent themes and depictions. Blame is being shifted away from the weapons themselves and onto the violent culture for which media companies are allegedly responsible. Faced with controversy, the major media companies have announced that they are to launch an advertising campaign to alert the public to existing methods of censoring their programming.

On Wednesday the 27th, major media companies released a joint news release announcing their upcoming national multimedia campaign.

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The list of companies included big names like the Motion Picture Association of America, the National Association of Broadcasters, the National Cable & Telecommunications Association, and the National Association of Theatre Owners. The public service announcements they sponsor will appear on television and Internet channels in the upcoming months, as well as at movie theatres. The companies and the ads themselves will lend support to various existing websites that provide help and information on managing parental controls.

The aim of the campaign is to make a positive contribution to the national dialogue on violence in our culture. Rather than talking about changing existing programming, they want to let people know what they can do to ensure that their children are content that they approve of. Their key themes in the campaign are choice, control, and education. The positive reaction to the harsh words about their industry will hopefully be met with more optimism then has been seen
Some legislators and gun enthusiasts are speaking out against the media industry. At a hearing about the proposed assault weapons ban, activist Sandy Cook laid heavy blame on the media. She suggested that lawmakers look at enforcing changes on the entertainment industry as an alternative to gun control. She argues against taking self-defense weapons away from Americans, though taking away freedoms of expression from the entertainment industry treads on their beloved constitutional rights as well. so far.

Sources:

http://mediadecoder.blogs.nytimes.com/2013/02/27/media-companies-on-defensive-about-violence-plan-campaign-on-parental-control/?ref=media

http://www.broadcastingcable.com/article/492052-Ex_Rep_Plans_to_Finger_Media_at_Violence_Hearing.php

http://www.fiercecable.com/press-releases/tv-and-film-industries-launch-campaign-inform-parents-about-media-managemen

http://www.worldtvpc.com/blog/parental-controls-streaming-video/

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Written by Ad Buzz

The American Advertising Federation Illinois Chapter brings to you Ad Buzz, a blog dedicated to all things advertising related, from our favorite campaigns to trends going on in the industry.

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