By: Ye Wang

Galaxy Chocolate recently made a commercial starring the late Audrey Hepburn. In the commercial, she is seen at the peak of her youth, beautiful, graceful and very much alive. Her image was digitally constructed and the end result was pretty impressive.

Though I am an Audrey Hepburn fan, I do not know what my feelings are about this commercial. Some people have said that it is rude to bring people “back from the dead” and use their image for commercial profit, but other fans thought of it as a tribute to the legendary star.

Personally, I feel a little uncomfortable seeing the digitally resurrected image of Audrey Hepburn, not because I thought it was rude, but because I found it a little creepy. The digital image had its flaws and Hepburn looked more like a doll or a wax figure than a living person in the commercial. However, having said that, I am still impressed by this technology and the lengths that ad companies would go to make commercials eye-catching. In all, it is undeniable that the advertising team definitely did a good job getting the publicity that they need, and in that sense, this commercial is extremely successful.

Sources:

http://www.dailytargum.com/inside_beat/blog/audrey-hepburn-s-digital-resurrection/article_d073fb9e-86de-11e2-a5a4-0019bb30f31a.html

 

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Written by Ad Buzz

The American Advertising Federation Illinois Chapter brings to you Ad Buzz, a blog dedicated to all things advertising related, from our favorite campaigns to trends going on in the industry.

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