By: Alyssa DiJoseph
Honda has aligned themselves with Edventure Partners to get a new outlook on advertising: the partnership offers an internship for credit that allows students who want to work in the advertising business firsthand experience dealing with a client’s real business issues. Students at different colleges across the nation have the opportunity to build an ad agency from the ground up; this includes departments for budget, research, strategy and implementation, event planning and execution, as well as advertising. The agency must design and implement a campaign to gain more brand awareness on their respective campus. You may be familiar with the Chevrolet internship that took place last semester; this semester Honda has offered the same opportunity.
Illinois is one of the schools participating in the Honda Civic Marketing Challenge. Students at the university have created Output, their own ad agency focused on creating a campaign. As part of their challenge, they must create a unique marketing plan for the University of Illinois campus and plan a major event for the client in order to bolster brand awareness on campus. The agency is completely self-run and only receives minimal direction from their Edventure Partners representative. The agency has been diligently working since February to create advertisements and get the word out, dealing with a real budget the entire time. So keep your eyes peeled for ads, promos, and teasers leading up to a special event sometime later in the month!