By:  Shayne Santi

With all the strange happenings in social media this month, including Facebook’s managing editor announcing his departure from the company, the popular employment site “LinkedIn” has recently purchased the popular app “Flipboard Competitor Plus”. How much, you ask? Only 90 million dollars. Chump change, right? Flipboard Competitor Plus is definitely a complimentary addition to LinkedIn, specifically how LinkedIn can be accessed daily by millions in as much as 190 countries across the world. As I’m sure most know, the university utilizes LinkedIn as a service to help students find employment, whether it is an internship or a full-time job. Interestingly enough, businesses actually specifically seek out students from the University of Illinois for particular jobs. This is good news for everyone involved. Without question, the addition of Flipboard Plus is only going to make LinkedIn a more convenient method for students and other individuals to find employment.

As an insight to how LinkedIn feels about their new app acquisition, a quote from co-founders  Akshay Kothari and Ankit Gupta: “The company [Flipboard] shares our passions and values, our belief in the power of knowledge and elevated discussion, particularly for professionals looking for insight to help make them better at what they do.” Sounds like a perfect purchase for the multimillion dollar company, even for the price of $90 million. Kothari and Gupta go on to say, “We believe this important step is the key to an even better experience for our community, and we’re excited for what’s to come.”


It’s hard to argue that the purchase of Flipboard Plus won’t be a great addition for LinkedIn. As mentioned by Kothari and Gupta, this app will certainly assist other businesses and professionals who are seeking insight regarding business decisions. For those who are unfamiliar with the app that is growing in popularity ever so quickly, Flipboard is an app for iOS (iPhones) and Android devices. What the app does exactly is aggregates social media, including magazines and websites and blends them into a “personalized magazine.” Basically, instead of going to five or six different websites every morning to see what’s new in the world, all you have to do is pull up Flipboard, as it brings you an aesthetically pleasing digest of news that is actually relevant to you and your interests.

LinkedIn is actually quite lucky they were able to acquire Flipboard, considering how many other big-name businesses were interested in purchasing the app, including Apple and Microsoft. Some words that tech bloggers have used to describe the app include “elegant and beautiful,” just to give you an idea of how much techies love Flipboard. The same words could be used to describe some of Microsoft and Apple’s products, so it’s intriguing and beneficial for LinkedIn to have the official rights to the popular app. It just goes to show that for the right price, any kind of social app these days can be acquired by big business, so all you CS nerds out there might want to start considering designing the next big app. Who knows, one day you could make 90 million dollars.




Written by Ad Buzz

The American Advertising Federation Illinois Chapter brings to you Ad Buzz, a blog dedicated to all things advertising related, from our favorite campaigns to trends going on in the industry.

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