By: Claudette Reyes

In the past few years, the media presence of pop artist Jennifer Lopez has been seemingly ubiquitous.

As a singer, actress, philanthropist, model and mother, J-Lo has established herself as a cultural icon. I’ve been a huge fan of hers since I first saw her play the character of “Selena”, in the movie of the same name.

With this kind popularity in mind, it comes as no surprise that advertisers might want to leverage her personal brand for their own.

In a recent spot for their “True Match” line of foundation, L’Oréal has done just that. Classical music plays; J-Lo is seen sitting, eyes forward, she tousles her hair. A few glamor shots follow—she speaks: “there’s a story behind my skin…” She touches her face. And it is L’Oréal’s “True Match” that has made this all possible.

It’s all very run of the mill, but what got my attention was the “100% Puerto Rican” that appears in the lower-left corner.

How great of L’Oréal to include this small detail. It’s bold, inclusive. There is a match for every woman, regardless of ethnicity—L’Oréal has you covered.

She goes on to say that her face is “a mosaic of all the faces before it.” There are 33 different shades in the True Match collection so every woman can find their “true match.”

Towards the end of the commercial, the caption “Jennifer is W6 sun beige” is displayed alongside her face, and this minor addition demonstrates L’Oréal’s commitment to women and diversity.

There are beautiful women all over the world, but companies need to accommodate for them—all of them.

L’Oréal has always done a fabulous job using different models, actors and singers for their commercials, and this is an ad that wants all women to feel confident about themselves and the makeup that they wear.

Jennifer Lopez is just getting started on making her mark in the worlds of fashion, music and media. Kudos to her for bringing her beauty, talent and commitment, to everything that she does.


Written by Ad Buzz

The American Advertising Federation Illinois Chapter brings to you Ad Buzz, a blog dedicated to all things advertising related, from our favorite campaigns to trends going on in the industry.

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