By: Alli McIlvain


It is not all that surprising that the Hunger Games franchise is interested in its own theme park. While nothing is official yet, Lionsgate Entertainment’s CEO Jon Feltheimer shared his interest with analysts via conference call early November 8th, 2013. He claims that the studio has already been “approached in two territories about potential theme park opportunities.” However, besides that information and the promise that the company is pursuing the opportunities, there are no more details about the exciting possibility.

A theme park would be an amazing advertising opportunity for the still growing Hunger Games franchise. Only one movie from the popular book trilogy, written by Suzanne Collins, has been released. The second movie, The Hunger Games: Catching Fire, will be released in theaters on November 22md, 2013. Additionally, it has already been announced that the last book in the trilogy, Mockingjay, will be split into two different movies, just like the Harry Potter and Twilight franchises. These movies already have release dates, which are November 21st, 2014, and November 20th, 2015. This is, once again, just another opportunity to make more money because when it comes down to it, that’s all that Lionsgate wants out of the franchise.

Theme parks are great exposure for any movie or franchise. While toys, shirts, and other paraphernalia are disposable, theme parks are permanent and stable. The Wizarding World of Harry Potter, for example, is a major success. While it has only been open for a little over three years, there is already an expansion underway. The advertisements for the theme park alone will help promote the Hunger Games franchise. The objects sold inside the park, along with ticket sales, will bring in a very large amount of revenue, even if the park is not as popular as anticipated. All together, there is much success to be found in theme parks.

It is too early to predict how successful the Hunger Games franchise will be. It is possible people will lose interest in the series over the next two years. However, there will likely always be dedicated fans. A theme park could be just what the franchise needs to keep people interested in The Hunger Games and generate maximum profits.


Lieberman, David. “Lionsgate In Talks For ‘Hunger Games’ Theme Park Attraction.”Deadlinecom. N.p., 08 Nov. 2013. Web. 08 Nov. 2013. <;.

Will. “Mockingjay Part 1 and 2 Movie Release Dates Announced!” Hunger Games. N.p., 10 July 2012. Web. 08 Nov. 2013. <;.


Written by Ad Buzz

The American Advertising Federation Illinois Chapter brings to you Ad Buzz, a blog dedicated to all things advertising related, from our favorite campaigns to trends going on in the industry.

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