By Victoria Hendzel

The first time Alex Elich hosted a show, she was overwhelmed with butterflies in her stomach—the telltale sign that someone is doing what they love.

Alex Elich, a junior, and the standing broadcast executive for JAMS Illinois, not only enlightened me with her favorite memory in font of the camera, but she filled me in on how valuable being a part of this RSO can be.

JAMS Illinois, is appropriately named after the talented journalism, advertising and media students that run it. JAMS gives passionate students the opportunity to get hands on experience with a wide spectrum of media outlets, exceeding what could ever be discovered between the stiff pages of a book.  They are well known for their magazine publication called The Spread and their news show JAMSession, which can be seen on Channel 7.  They also have an advertising team that works closely with The Spread, selling advertising and creating work of their own.

“It’s an opportunity to come in and work with equipment outside of the classroom,” she said. “ They can be as creative as they want—they can work in front of the camera, behind the camera, they can write, they can produce—there are endless possibilities. ”

With her main focus in broadcast journalism, Elich went into depth about some of the equipment and programs she has become accustomed to since joining JAMS her freshman year.  “I work with Final Cut 7, Adobe Edition, teleprompters, and HD cameras, just to name a few.”

JAMS Illinois meets every Wednesday night and they are open to anyone with ideas and a desire to learn. To checkout some of their footage, ad work or publications, visit their website at and for information to join, contact


Written by Ad Buzz

The American Advertising Federation Illinois Chapter brings to you Ad Buzz, a blog dedicated to all things advertising related, from our favorite campaigns to trends going on in the industry.

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