By Claudette Reyes

The Oxford Dictionaries Word of the Year is “selfie.” A selfie (noun) is a photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website. Their example was “occasional selfies are acceptable, but posting a new picture of yourself every day isn’t necessary.”

Isn’t this just sad? The fact that this slang is part of the Oxford Dictionary? Personally I believe that slang should be kept on social media and off of professional sites.  The term “selfie” was first recorded around the year 2002. It first began on social media sites like Flickr and MySpace. But it didn’t spread like wildfire until within the last four years.

The actual idea of a self-portrait has been around for ages. Artists have been creating them on oil canvases and slowly onto digital media. But with the birth of smartphones, the term “selfie” evolved. With the iPhone inventing the front camera, it gave consumers the power of taking a “selfie.” Then the trend of posting these “selfies” onto social media such as Facebook and instagram evolved. We’ve all been guilty of taking selfies, I know I have. But now advertisers have taken advantage of this new trend. How many times have we seen commercials for a smartphone where either a guy or girl is taking a selfie with it? Companies that make smartphones just want to be able to show off all of the cool, high tech features.

The commercial scenarios are all the same. A guy or a girl takes a selfie in front of nice background, sends it to a loved in within a matter of seconds and everyone gets sentimental. Advertisers are well aware that taking selfies is becoming the social norm. I do agree that taking a selfie is nothing new or odd, but I just don’t want the term to become official. I rather use it as slang and keep it on social media sites. Lets leave it to the professionals to take nice quality self-portraits.


Written by Ad Buzz

The American Advertising Federation Illinois Chapter brings to you Ad Buzz, a blog dedicated to all things advertising related, from our favorite campaigns to trends going on in the industry.

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