By Sari Bernfield


Selfie: “A photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website,” according to the Oxford Dictionary.

People love themselves, they love sharing their experience with their friends and they love their cellphones.   This is why our culture is becoming consumed with selfies. People can share their everyday adventures with their friends and families.

The theory of taking pictures is not a new trend, yet taking pictures of oneself throughout the day is an incredibly new phenomenon that has caught on like wildfire.

According to Ben Brumfield in a CNN article, “Language research conducted by Oxford Dictionaries editors reveals that the frequency of the word selfie in the English language has increased by 17,000% since this time last year.”

Not only are selfies a representation of our culture, it is now apart of the English Language and was recognized as word of the year by the Oxford Dictionary.

Just think about this – one is walking through Central Park for the first time and they want to document their entire experience.  Yes, taking pictures of the beautiful scenery is a great memory to look back on.  Yet, people want to see pictures that have themselves in the park to show the interaction between them and the breathtaking scenery.

That is why selfies have become incredibly popular, so people can capture every experience.  Additionally, when Snapchat appeared it allowed people to easily share their memories with the people they loved.

“A Snapchat spokeperson said on Tuesday that its users send 400 million ‘snaps’ — that is, pictures or videos — each day,” According to Kurt Wagner in a Mashable article.

As one walks through the street or in class people will see one’s hand in front of them making kissy, duck and smiling faces to their cellphone to communicate with others.

Communicating through words has always been effective, yet pictures appeal to everyone.  Selfies allow communication to never be misinterpreted and is a more intimate to connect.



Written by Ad Buzz

The American Advertising Federation Illinois Chapter brings to you Ad Buzz, a blog dedicated to all things advertising related, from our favorite campaigns to trends going on in the industry.

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