By Alli McIlvain

The 86th Annual Academy Awards took place on March 2, 2014 and was as boring as it usually is. The program lasted just over three hours and reached 43 million people, the biggest outreach the show has had in ten years. But even though the numbers are growing, the show is the exact same every year. There are different nominations and hosts each year, but the monotonous routine of the show never differs. All together, this year’s show was average.

12 Years a Slave took home the prestigious award for Best Picture. Matthew McConaughey snagged Best Actor in a Leading Role, while Cate Blanchett won Best Actress in a Leading Role. Additionally, Jared Leto and Lupita Nyong’o won Best Actor and Actress in a Supporting Role respectively. While those are really the only awards that matter to the general public, nineteen other awards were given out to movies that include Frozen and The Great Gatsby. The movie Gravity won a total of seven Oscars. Some of theses winners were expected and some weren’t, but all in all, these awards didn’t really shock anyone.

The show started as all Hollywood events do: with a red carpet. Besides Jennifer Lawrence falling at the Academy Awards for the second year in a row, absolutely nothing of significance happened. The always entertaining Ellen Degeneres hosted the show and did her best to spice up the program. She made fun of nominees, gave lottery tickets for consolation prizes, and notoriously handed out pizza to the audience. However, the most notable of her comedic interjections was a selfie taken with some of the celebrities in attendance that has now become the most retweeted tweet ever. It even managed to temporarily crash Twitter. However, Ellen’s jokes were few and far between.

In the end, the 86th Academy Awards consisted of “what are you wearing?”, disappointed actors, and long acceptance speeches. Ellen’s two shining moments were not enough to save the show from boredom, but they did help to keep the audience awake. In the end, the show was the same as it will be for the foreseeable future.

Sources:

http://s1.ibtimes.com/sites/www.ibtimes.com/files/styles/v2_article_large/public/2014/01/16/oscars-2014-nominees.jpg

Stelter, Brian. “Oscars 2014 Reaches Ratings High.” CNN. Cable News Network, 04 Mar. 2014. Web. 09 Mar. 2014. <http://www.cnn.com/2014/03/03/showbiz/oscars-2014-ratings/&gt;.

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The American Advertising Federation Illinois Chapter brings to you Ad Buzz, a blog dedicated to all things advertising related, from our favorite campaigns to trends going on in the industry.

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