By. Jane Lee
It’s no lie, creativity has no limits and advertisers are taking advantage of that.
At their best, advertisers can help to create a diverse world. Through checking and updating social media, driving through streets and walking to and from places, there are countless advertisements boasting the benefits of this product and the values of that brand.
Although it seems as though posters, billboards and digital ads are the most visible form of advertising, advertisers and artists are hitting the streets to advance illustrative ads.
Street advertising allows for brands to distinguish themselves from other channels that might be viewed as routine or mundane.
In Europe, there is a service that helps companies produce creative content for the streets. Known as Street Advertisement Services, the brand intends to “give you the power to surprise and delight.” There are a range of tools that can be utilized to display how street advertising is done effectively, such as 3D art and graffiti advertising. According to Street Advertisement Services, it was the first company to present “reverse graffiti” as a marketing tool.
3D artwork can be applied in ways that are much more effective and impactful to viewers. This method of advertising has the tendency for passerby viewers to interact with the actual illustration. It delivers its messages as it entertains.
Different brands and agencies are turning to ideas of 3D street art for their campaigns. Recently, ArtPeople, which is “the social network for artists, designers and clients to meet,” posted an album with different creative street advertisements that displayed a variety of 3D art ads. The photos in the album included an assortment of intriguing street ads for brands like Coca Cola, Sprite, Kit-Kat, McDonald’s and Nike.
There is no doubt that techniques like 3D art can be used in advertising. As creativity has no boundaries, the evolution of advertising has no ends.