By. Dan Stankus

The framing effect, a common psychological phenomenon often associated with advertising, states that the media does not tell society what to think, but rather what to think about. As an avid reader of the BBC News, I often feel inundated with all of these dismal stories, such as Ebola, ISIS, etc., and reading all of this can be a little overwhelming.

The news tends to make people feel like they should be on constant alert for threats, and while negative news stories tend to garner more attention, it’s important to consider the kind of impact this can have on a society.

I am an advertising student, but I am not out to be Rosser Reeves or Mad Men’s Donald Draper. As a student, I appreciate what I learn and it gives me a unique perspective on how the industry works and what goes on behind-the-scenes. I like the notion of selling ideas, and making people feel something. Join a cause, support a group, and buy x to help y, etc. It’s a truism that it is ideal to be working for a company aiming to do good not only for its consumers, but for everyone.

Because of how the news makes most of us feel for those in need, I see myself one day making an actual difference in people’s lives rather than just reporting it. Similar to how an advertiser feels when it comes to selling a new healthier beverage, I want to feel like a difference is being made. This is what true advertising is all about.

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Written by Ad Buzz

The American Advertising Federation Illinois Chapter brings to you Ad Buzz, a blog dedicated to all things advertising related, from our favorite campaigns to trends going on in the industry.

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