By. Daniel Stillman

We listen to music everyday. From country to rap, we can’t go a day without listening to our personal musical library. Perhaps you’re listening to music right now as you read this blog. Moreover, we have our favorite artists that we pay a lot of money to see if they ever come to our hometown, but have you ever thought of your favorite artist listening to you?

I came across an article this week that broke the news that Pandora is giving artists free access to the information it keeps about their biggest users. Pandora already uses the data to help advertisers target their consumers better. Even political candidates use Pandora’s services to advertise to music listeners.

Starting October 22nd, the 125,000 artists on Pandora will now have access to detailed information about their songs’ popularity, demographic information about their fans, and a global map to see where their listeners are. I believe Pandora’s shared information will greatly benefit an artist’s tour locations and set lists. Pandora’s strategy reminds me of how companies use cookies to know what websites consumers go on the most.

So why is Pandora doing this? Pandora founder, Tim Westergren, said, “We hope to make the day in and day out easier for artists by eliminating the guesswork…Our ultimate goal is to help artists across the spectrum build and maintain their careers.”

It’s a unique opportunity for artists to discover who is listening to them and how they’re doing it, and has the potential to radically change how we view tour locations.


Written by Ad Buzz

The American Advertising Federation Illinois Chapter brings to you Ad Buzz, a blog dedicated to all things advertising related, from our favorite campaigns to trends going on in the industry.

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