By. Daniel Stillman
We listen to music everyday. From country to rap, we can’t go a day without listening to our personal musical library. Perhaps you’re listening to music right now as you read this blog. Moreover, we have our favorite artists that we pay a lot of money to see if they ever come to our hometown, but have you ever thought of your favorite artist listening to you?
I came across an article this week that broke the news that Pandora is giving artists free access to the information it keeps about their biggest users. Pandora already uses the data to help advertisers target their consumers better. Even political candidates use Pandora’s services to advertise to music listeners.
So why is Pandora doing this? Pandora founder, Tim Westergren, said, “We hope to make the day in and day out easier for artists by eliminating the guesswork…Our ultimate goal is to help artists across the spectrum build and maintain their careers.”
It’s a unique opportunity for artists to discover who is listening to them and how they’re doing it, and has the potential to radically change how we view tour locations.