By: Sam Pulling

Recently, during a late night of cramming and pizza, one of my roommates announced that she was going to start a cooking blog for college kids. In excitement, I declared myself her social media manager. Within an hour, she had a blog, a Twitter account, a Facebook, and an Instagram. Then I got to thinking; social media is such a big part of promoting a business or idea. Companies now put their Twitter handle on their packaging and urge customers who buy their products to “like them on Facebook!”

Some of my favorite accounts to follow on social media are brands. The Jimmy John’s account can bring me to tears of laughter and I often find myself dreaming of running their account. They use their account to interact with consumers and ensure good service. They are constantly replying to users’ tweets about them, whether it may be good or bad. Often, they are more likely to respond to a negative tweet about them to maintain their reputation.

Taco Bell likes to use their social media accounts to promote new ad campaigns or new food products, but when they’re not doing that, the brand is quirky and irreverent. Recently, Taco Bell blacked out all of its social media platforms to promote its new mobile app. Their profile and header photo, along with the associated copy, were intended to draw attention away from the brand’s social media platforms and to its recent mobile app initiative. This is best represented by the inclusion “#OnlyInTheApp.”

Social media is the industry’s newest tool. In the world of AdBlocker and illegal streaming, you may just be more likely to reach consumers through a tweet or status update than through more traditional means.

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Written by Ad Buzz

The American Advertising Federation Illinois Chapter brings to you Ad Buzz, a blog dedicated to all things advertising related, from our favorite campaigns to trends going on in the industry.

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