T-Mobile’s deal or no deal
By Jane Lee
The iconic iPhone 6 and iPhone 6 plus made their way to markets this past September. With a bigger, thinner design, people have been seeking out this iconic product from wherever they can find it.
In response to the popularity of the new iPhone 6, T-Mobile has created a solution or a “deal” for customers to trade in their old Apple products towards the new model.
For the past few years, mobile carriers have chained consumers down with contracts of varying lengths. Now, T-Mobile advertises “Get the phone you want, even if you are stuck in a contract.” This deal allows customers to send an eligible iPhone 4, iPhone 4s and iPhone 5 to earn up to $350 towards the purchase of a new iPhone 6.
Cell phone carriers have become very cognizant of consumers’ interest in new technologies. Not only is T-Mobile advertising these trade-ins, AT&T and Verizon offered similar deal until mid-October.
But T-Mobile played it safe. If any other phone carriers were to make a higher offer, T-Mobile states in its ads that it will pay the difference.
This initiative plays both on consumer product interest, and a sense of economy. People do not typically want to spend more money than they have to. If there’s any one thing that T-Mobile and its advertisers understand, it’s that.