T-Mobile’s deal or no deal

By Jane Lee

The iconic iPhone 6 and iPhone 6 plus made their way to markets this past September. With a bigger, thinner design, people have been seeking out this iconic product from wherever they can find it.

In response to the popularity of the new iPhone 6, T-Mobile has created a solution or a “deal” for customers to trade in their old Apple products towards the new model.

For the past few years, mobile carriers have chained consumers down with contracts of varying lengths. Now, T-Mobile advertises “Get the phone you want, even if you are stuck in a contract.”  This deal allows customers to send an eligible iPhone 4, iPhone 4s and iPhone 5 to earn up to $350 towards the purchase of a new iPhone 6.

Cell phone carriers have become very cognizant of consumers’ interest in new technologies. Not only is T-Mobile advertising these trade-ins, AT&T and Verizon offered similar deal until mid-October.

But T-Mobile played it safe. If any other phone carriers were to make a higher offer, T-Mobile states in its ads that it will pay the difference.

This initiative plays both on consumer product interest, and a sense of economy. People do not typically want to spend more money than they have to. If there’s any one thing that T-Mobile and its advertisers understand, it’s that.

Sources:

http://www.t-mobile.com/DeviceRecovery/cell-phone-trade-in.aspx

https://explore.t-mobile.com/iphone-6

http://www.washingtonpost.com/blogs/the-switch/wp/2014/10/03/the-best-places-to-trade-in-your-old-phone-for-an-iphone-6/

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Written by Ad Buzz

The American Advertising Federation Illinois Chapter brings to you Ad Buzz, a blog dedicated to all things advertising related, from our favorite campaigns to trends going on in the industry.

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