By: Daniel Stillman

After many years of prohibiting Internet sales of Girl Scout Cookies, the national Girl Scouts organization has finally released a platform for sales to be made online. The platform is called “Digital Cookie” and will be another outlet for the scouts to sell and ship cookies to their friends and family across the country.

With the new selling strategy and the popularity of online shopping, there is no question that “Digital Cookie” will be successful. The organization is expecting an increase in annual cookie sales from the current $800 million being raised.

As stated in an article on New York Times, “Girls across the country now can use modern tools to expand the size and scope of their cookie business,” said Sarah Angel-Johnson, who directs the digital cookie effort, “and learn vital entrepreneurial lessons in online marketing, application use and e-commerce.”

On the new platform, each scout can have her own webpage, which customers will be able to gain access to through an email invitation. With e-commerce comes a whole host of online opportunities; Scouts could potentially use YouTube, Vine or Instagram as platforms to share their own commercials. This is a chance for the scouts to get creative, and to explore salesmanship in the digital age.


Written by Ad Buzz

The American Advertising Federation Illinois Chapter brings to you Ad Buzz, a blog dedicated to all things advertising related, from our favorite campaigns to trends going on in the industry.

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