Photo by Simran Devidasani

By Jane Lee

Job searching, intern seeking and overall eager students filled a room at the Business Instructional Facility last week for Nielsen’s #EXPERIENCENIELSEN presentation.

Nielsen, “a world class analytics service”, incorporates five different practice areas: consumerization, sales effectiveness, marketing effectiveness, innovation and client engagement. As mentioned during the presentation, their mission is to have a full understanding of consumers globally.

This event was an opportunity for all students, AAF members well included, to be vamped with information that broadly covered majors from business, advertising, economics, sociology, stats, psych, etc. The four representatives of Nielsen emphasized that a specific major does not matter, instead Nielsen is looking for diver

Emily Rivera, client manager at Nielsen, said interns and workers can join any part of Nielsen and the company will take them wherever. 

“I have someone who works on my team who was an advertising major and client engagement,” Rivera said. “If you wanted to specifically deal with advertisements themselves and how our clients use them, we have a team called Ad Solutions.

Rivera said Ad Solutions works as a liaison between their clients and the clients’ creative agency. She said this group helps measure the performance of their ads by running surveys and scores them accordingly.

Not only is Nielsen for students particularly interested in business and analytics, Rivera also said she has even had an analyst who was a journalism major.

“I think it’s all about that sort of investigative, ‘like I need to find the problem here’,” she said. “You have a lot of data and you can kind of get overwhelmed and you need to find out what the real problem is to give to your client.”

Networking portions followed right after the presentation concluded. Students approached the spokespeople, quickly forming lines in hopes for opportunities to connect with them.

Simran Devidasani, VP of AAF’s Pangea, said Nielsen’s culture is structured in a way that one can be “you” and pursue their interests working with the company.

“They seem to like curious, inquisitive, and analytical people, which is perfect for an advertising major especially research and strategy,” Devidasani said.

Overall, the event allowed students of all interests to gain a sense of how multiple majors can be incorporated into a big industry as that of Nielsen.

Though the application deadline was the night of the event, representatives highly encouraged those interested to apply immediately before midnight approached. Perhaps, it was a chance to experience a real-world lesson that time might be limited, but one must learn to overcome, power through, and get it done.


Written by Ad Buzz

The American Advertising Federation Illinois Chapter brings to you Ad Buzz, a blog dedicated to all things advertising related, from our favorite campaigns to trends going on in the industry.

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