UIUC_Main_Quad_Panorama2

(Photo found on: https://upload.wikimedia.org/wikipedia/commons/8/8e/UIUC_Main_Quad_Panorama.jpg)

By Jennifer Suta

Nowadays, college students are bombarded with advertisements everywhere. It can get repetitive and overwhelming when RSOs, events and business posters are jumbled together.

Thousands of emails are deleted, and the flyers handed out on campus streets are often thrown away into the depths of students’ backpacks. With the constant flood of advertisements, which ones do students actually pay attention to?

By personal observation, memorable ads are mostly located in uncommon places or they have very unique attributes. For example, some dorms have televisions inside the central elevators that blasts a ten seconds “go to Ragstock” commercial or display the latest fast food deals when people enter the elevators.

Personally, I seem to find myself repeatedly reading RSOs’ posters on the walls of the bathroom stalls. They usually have luring features like the giant yellow “Go Home” signs from Suburban Express. It grabs people’s’ attention because of their comically insulting attributes.

Another captivating ad is the colorful Chipotle chalk design that takes up an entire sidewalk square on the quad. The size of the ad makes people feel inclined to read it.

In particular, these examples stand out because as the ads come in contact with the audience, the readers’ eyes are forced upon them.

Typical social media posts, flyers and poster boards are not going to “do the trick” anymore.  People often overlook these posts because of their unorganized arrangements on display.

Students are more likely to remember an advertisement that is colorful and large. It is also helpful when the advertisement has a set location.

So, think outside of the box. Get colorful and get creative!

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Written by Ad Buzz

The American Advertising Federation Illinois Chapter brings to you Ad Buzz, a blog dedicated to all things advertising related, from our favorite campaigns to trends going on in the industry.

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