By Victoria Susberry

On October 1, U of I students joined together in Gregory Hall in order to learn about MAIP, an internship opportunity for students of multicultural backgrounds.

MAIP stands for Multicultural Advertising Internship Program, and it’s a program for current juniors, seniors and graduate students who want to experience working for an advertising agency. This program advocates for diversity in the advertising world and gives students opportunities they might not otherwise have.

Last year, U of I had nine students accepted into MAIP and the workshop was conducted by two U of I MAIP alumni, Marianne Bellorín and Michael Jones, who are current seniors here at the University. Both had worked in ad agencies in New York and they hope to help increase this year’s MAIP acceptance rates for the campus.

Bellorín said, “We’re still trying to make progress in the industry, and breakthrough as people of color.”

Applicants must submit an application, interview, four essays, two letters of recommendations, resume, transcripts and a video response showing their unique individualities to agencies. As a result of all this, selected students participate in a 12 week training program before they go off for the summer internship. Along with that, they’re matched with mentors and become eligible for special scholarships and awards.

Students were told about “The Face of Talent,” which is a week-long networking event. It includes a career fair where you can connect with people in the profession and meet potential employers. MAIP has a 92% hire rate, which means that most of their students who attend get hired by these agencies.

Jones advised students who wanted to apply “to take a risk” and to “differentiate yourself from the others.”  Both Bellorín and Jones agreed that this opportunity not only gives students excellence in field experience, but many connections as well.

At the end of the presentation, a final piece of advice was left to the audience. “Take the risk; there’s no harm in applying,” Bellorín said. “Everything you produce can be used, so even if you don’t get accepted into MAIP, you can use the materials for your portfolio.”

Find out more about MAIP: http://www.aaaa.org/careers/Documents/MAIP_APPLICATION_2016_v_3.pdf, or on Twitter using the hastags #MAIP2016 and #MAIPItHappen.

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Written by Ad Buzz

The American Advertising Federation Illinois Chapter brings to you Ad Buzz, a blog dedicated to all things advertising related, from our favorite campaigns to trends going on in the industry.

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