By Matthew Sherman

A typical day for a college student always involves seeing advertisements everywhere – from the walk to class, inside the dorms and  bathrooms at a bar during the night. Yet, sometimes, people do not realize subliminal messages they see on a daily basis. Individuals not only see subliminal advertisements just on campus, but also in other environments.

For instance, the Pirates of the Caribbean logo includes the shape of a Mickey Mouse logo from Disney. People who have not recognized this are recommended to examine these types of subliminal messages.

There are some obvious subliminal ads at UIUC. Walking past the Armory the other day, there was an advertisement for Suburban Express, the bus company that drives students to and from the North Shore.

The advertisement was simple; it merely had “Suburban Express” written on it with the letter “S” included in “Suburban” and “EX” included in “Express” in bold letters. Put that together, it forms the word “sex.”

Suburban Express simply put the word “sex” on the advertisement without even including any information about the type of bus or where the bus travels.

The represented ad is not worth advertising if the only thing the company is trying to do is stating a joke. Non-residents wouldn’t have any knowledge about Suburban Express, and the advertisement does not convey its purpose for the audience.

Perhaps, the company should change the name from “Suburban Express” to “Subliminal Express.”

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Written by Ad Buzz

The American Advertising Federation Illinois Chapter brings to you Ad Buzz, a blog dedicated to all things advertising related, from our favorite campaigns to trends going on in the industry.

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