By Victoria Susberry
Have you ever noticed that there are different types of ads running on different channels? Or have you ever sat and realized that the commercials you see on one network might not show up on another? This is something called “knowing your audience.”
Advertisers and companies need to know their audience in order to make profit. For instance, if Barbie commercials are displayed on TNT, not many dolls would be sold. Barbie focuses on the younger audience, and these targeted users are probably not spending their free time watching shows on TNT. In addition, Disney Channel, a popular children’s network, would never show a condom commercial, whereas it’s possible for MTV, a well-known teen network.
Advertisers know their targets, and pick networks that will reach the highest amount of their selected audience. Very few teenagers watch Disney Channel, so the need to promote safe sex is not as necessary. However, on MTV, their audience is mostly comprised of teengagers. Thus, they can advertise their products according to their targeted audience.
Companies need to decide where to invest their money. For instance, brands such as Band-Aid display their commercials on children and adult networks due to the relevance on both sides. Band-Aid plays commercials in order to accomplish two goals: convincing the parents that this particular brand will make their children’s tears and pain go away, and persuading the child to convince their parents that Band-Aid is the way to go.
At the end of day, an advertiser’s main goal is to reach their target audience, make sales, and expand the company brand. Advertisers need to appeal to their specific audience who is most likely to purchase the product. Otherwise, companies would not be able to make their maximum profit.
The next time you are watching your favorite TV show, take note of what is being shown to you and realize how critical you are to the world of advertising.