Image found on:

By Courtney Lawless


The Super Bowl halftime show has been a widely known and discussed public event for decades. Performances that occur at these shows have gone down in history, and have been critiqued and reviewed by many. This year’s 2016 show included the artists like Coldplay, Bruno Mars and Beyoncè and had displayed a wide range of diversity in multiple ways. The genres of music ranging from Beyoncè’s R&B, to Coldplay’s Alternative Rock, all the way to Bruno Mars’s added pop gathered in large crowds of audiences of various age groups and backgrounds.

Each performer chosen to perform at the Super Bowl is strategically thought out in order to appeal to the largest range of audiences that differ in gender, race, age and music genres. The mixture of songs and artists provided a diverse environment for viewers. Each performer provided a unique and personal edge to the show, and they created a memorable and widely discussed Super Bowl halftime performance.

British rock band Coldplay, which began in 1996, has been a worldwide, well-respected group since their beginning. The band opened the show with their famous song “Viva la Vida.” The lead singer of Coldplay Chris Martin led his group along with a group of fans to open the show. Bruno Mars, performing his hit song “Uptown Funk”, followed after. As the show progressed the intensity of music slowly progressed along with it. Beyoncè, one of the most well respected female artists of all time, took the stage.

Beyoncè is no stranger to the Super Bowl halftime show. Her previous performance in 2013 has gone down in history as one of the most memorable and positively reviewed Super Bowl performances. Her reappearance in this year’s show was not a surprising strategic move made by those in charge of the performance. Beyoncè has been regarded as a powerful and independent female artist ever since she made the split from her original female group, Destiny’s child. Her co starring in this year’s show alongside two well-known and respected male artists can be viewed as a statement in and of itself supporting the idea of the name she has made for herself as a woman in today’s music industry.

A tribute to previous halftime performances that aired during Coldplay’s “Fix You” went hand-in-hand with the idea of promoting diversity and standing for something more than just a simple show during halftime. The performances at the Super Bowl have strived to unite genres and generations of audiences to one single concert. This 2016 “Believing in Love” show achieved a newfound range of diversity, uniting not only these differing genres and generations of audiences, but also promoting the idea of equality during the duration of a short thirteen-minute performance.


Written by Ad Buzz

The American Advertising Federation Illinois Chapter brings to you Ad Buzz, a blog dedicated to all things advertising related, from our favorite campaigns to trends going on in the industry.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s