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By Cassidy Kloss

It’s no surprise that our generation varies in numerous ways from our parents and grandparents. However, one of these major differences stems from the role of social media in our everyday lives. The news and how it’s obtained by the millennial generation has followed suit.

There are many statistics available that provide evidence that the role of news on Twitter and Facebook are evolving. According to the Pew Research Center, the percentage of users who use Twitter and Facebook to receive their news has jumped from 52% and 47% to 63% from 2013 to 2015. “As more social networking sites recognize and adapt to their role in the news environment, each will offer unique features for news users, and these features may foster shifts in news use” (Barthel, Shearer, Gottified, Mitchell). While Twitter’s news audience has statistically proven to have a larger number, both Twitter and Facebook have grown immensely and share similar qualities when distributing news.

On Facebook, articles are shared daily that provide users with various types of information. These can range from fashion articles to political news stories. No matter what type of information is being shared, the use of the Internet as a news source has become a norm.

Along with social media outlets, various phone apps provide users with news. Apps such as FOX, Yahoo!, CNN and the University of Illinois news app have become a useful news source for college students.

For the most part, I don’t watch cable news to obtain information regarding stories like the 2016 Presidential election, crimes committed nationally and domestically, or celebrity gossip. Along with many peers I have interviewed and discussed this topic with, they agreed that newspapers and cable news are beginning to become a thing of the past. That’s not to say that they’ve become nonexistent sources of stories, it’s merely supporting the idea that the current generation is more technologically advanced and how we consume news is different.

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Written by Ad Buzz

The American Advertising Federation Illinois Chapter brings to you Ad Buzz, a blog dedicated to all things advertising related, from our favorite campaigns to trends going on in the industry.

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